Bulmers are at last claiming their natural territory. After hopping around as a me-too Magners for years, they’re hitting their stride. This is a nice strong claim. Great British cider. We’ve been doing this stuff for years, people.
The odd thing are these fantasy Bulmers drinkers, presumably there in order to tick the ‘a drink for younger people’ box on the LINK test. But distracting, don’t you think?