Welcome, stranger. You have found the virtual home of independent qualitative research and brand consultant, Iain Carruthers.
Our clients want to influence the behaviour and choices of different people. Our job is is to explain how that could happen. We work on projects where the words brand, behaviour or innovation feature prominently.
We answer questions like: How relevant is our brand strategy or promise? How can our service experience be improved? How can we encourage different buying or usage patterns? How might people respond to this idea or innovation?
We’ve answered these questions for the likes of NatWest, Control Risks, Capital One, Macmillan, PepsicCo, Heineken and Baxters Foods.
Bulmers are at last claiming their natural territory. After hopping around as a me-too Magners for years, they’re hitting their stride. This is a nice strong claim. Great British cider. We’ve been doing this stuff for years, people.
The odd thing are these fantasy Bulmers drinkers, presumably there in order to tick the ‘a drink for younger people’ box on the LINK test. But distracting, don’t you think?
Get in Touch