The Business of Encounters

Welcome to clarity

Hello. You’ve reached the Encounter Business. We’re qualitative researchers, workshop specialists, and writers. We’re in the business of clarity, conviction – and helping our clients achieve them.

Our job is to help you determine the human and market truths that can bring life to your offer or innovation. We’ll bring a ton of experience, a direct, playful presence and lots of innovative ways of helping good ideas emerge and choices get made.

Our principal is Iain Carruthers. A former director with Interbrand and Added Value, his background is in marketing, sales and customer experience, and he holds a Masters in Organisation Consulting from Ashridge.

THE 60 SECOND VERSION.

January 22nd, 2010

The Metro tells a story

Met up with the estimable Justin Basini yesterday, who, now loosed from the chains of Capital One, where he was marketing director, is thinking even more furiously about the business and the world in general. Among the gems was how the Metro (at a city near you) describes the plight of consumption economics precisely. The ads at the beginning of the paper are high ticket consumer items (computers / tv) then you get to property and broadband in the middle (in between the slebs) and at the the classified ads are ‘Broke? In debt? Call 0800……)

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January 18th, 2010

Why

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December 11th, 2009

Good

Playing safe makes matter worse since you don’t allow yourself to fail or succeed.
Play to win. Then play to lose. Then play to play.
Make your fellow player look good if you want to look good.
Avoid anticipating. It’s a lot more rewarding to try a game out and see what happens.
Discard any prepared idea before entering a scene.
Show your respect and appreciation.
Try new things. Success won’t teach you as much as failure

Remy (I think) at Imprology

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October 28th, 2009

Pissed

The number one (only) source of innovation. According to the daddy – Tom Peters.

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