The Business of Encounters

I hadn’t for a long while.

To Brainjuicer’s Innovation Oktoberfest. Maybe it was because it was hosted at the bodyparts and smells bit of Unilever in Kingston, but most of my attention went that way.

I don’t know, but I think this is the first time I’ve seen a condom machine in a corporate headquarters. (Never been to Durex’s.) Especially packaged goods businesses, where sex and sin are not to be contemplated, except in agency presentations. I mean they don’t even have them at beer companies. Perhaps here it’s the Lynx effect.

Also met the estimable Tim Wright of King of Shaves.  They’re at that bottom clenching phase of the launch of the Azor, going straight up against the Dark Side (Gillette). Four fact-ettes.

1  Shave in the shower, not at the sink. Much easier.

2 Keep the skin tight with your other hand. We mean tight.

3 Gillette et al are perfectly capable of making blades which last 30 shaves. They just don’t do it - and we all know why - it keeps you and me repeat buying.  Azor will do 30 shaves.

4 King of Shaves have registered www.thebestyourdadcan get.com. We can’t wait.

Found a marvellous guy the other day, via a client. Stefan reminded me how helpful it is to have someone draw your thinking. Especially when the brief is ‘can you do something that sort of shows how one oil has better viscosity than another to someone waiting in a garage. And he does this in about 45 second.