The Business of Encounters

Welcome to clarity

Hello. You’ve reached the Encounter Business. We’re qualitative researchers, workshop specialists, and writers. We’re in the business of clarity, conviction – and helping our clients achieve them.

Our job is to help you determine the human and market truths that can bring life to your offer or innovation. We’ll bring a ton of experience,  a direct, playful presence and lots of innovative ways of helping good ideas emerge and choices get made.

Our principal is Iain Carruthers. A former director with Interbrand and Added Value, his background is in marketing, sales and customer experience, and he holds a Masters in Organisation Consulting from Ashridge.

THE 60 SECOND VERSION.