Go figure
Q Which of these countries has the highest quarterly GDP rate? UK, USA, France or Belgium? A Belgium at a frisky 0.7% Q Which of those countries has no functioning government? A Belgium In other words, just puttering along doing what you were doing before and letting the economy work
Some conviction for you
Working with a client who is very unconvinced about what direction she’s going in. We looked at this. It helped. Typography from Ronnie Bruce on Vimeo.
Stop asking 'why'
A visit to Acacia Avenue’s Word on the Street event. Thoughts. Our every choice is loaded. Your brain is like a fighter aircraft. We need to make peace with our addictions. These were just three of the intellectual firecrackers thrown into the room. The theme was Behavioural Economics – does
Make an offer
Spend Friday Mullarkey-ing around with Neil Mullarkey of the Comedy Store Players He comes recommended if you’re looking to liven things up in your team. One of the core things he (and improv theatre teaches) is that you have to make an offer. Nothing happens unless you do. If you
Feel the force
Beautiful stuff from Volkswagen. And expertly targetted. I was already at the worrying point when you see a Passat and think ‘That’s not a bad looking car’.
The stand from Ikea
So, my friends from Cofacio are at a big exhibition, but being a start up, they can’t afford the fancy stand. So they go to Ikea and buy lots of the white office furniture. The guys from the big software vendor with the 80K stand look down their noses as
Are you a positive deviant?
Great, if rather ponderous article from Booz & Co, who, with the help of Jon Kaztenbach, are weaning themselves off the idea that you (or they) can ‘fix’ your business culture. Essentially, they say that the market will change far faster than your culture can, so you have to make
Ikea: more S&M than M&S
Good to have my Ikea phobia (sweaty palms, irrational desire to hide under the show beds) backed up by the experts.
The benign cynicism of Proctor & Gamble
To a talk by David Learwood, a marketing high heedjin at Proctor & Gamble, entitled the Power of the Global Brand. A very intelligent and pleasant man he seemed, like most P&Gers. Nice touch as he explained that he’s been trying to stop his wife buying Persil for the nineteen
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