Christmas marketers: people would punch you in the face if they met you
Lovely splenetic stuff from Ben Terrett.
I sometimes work with these guys
Aren’t they cool? Gemma and Katie from Acacia Avenue
The professor does market research
When physics professors do market research, I think it makes sense to pay attention. Russell Stannard wanted to publish an entertaining introduction to Relativity for youngsters. His first stop was the local library, where he looked through the date stamps to find out the post popular childrens’ books. He found
There are only six markets
I’m still taken by Rolf Jensen’s notion that there are only six markets. Here they are, with some examples: 1 The market for adventure – lastminute.com, Ann Summers, Boardman Bikes, , Cisco, Virgin Atlantic 2. The market for love and belonging (togetherness) – BBC Worldwide, Wickes, Centreparcs. National Trust 3.
I've spent all day doing a slide
But it’s a really good one.
Sign language
Lovely new 4m film from my sometime collaborator Jethro Skinner (he’s the board guy.)
Why branding in financial services is different
Good stuff from Justin Basini. Just How Special & Different Are Financial Services Brands? View more presentations from Justin Basini.
It
McKinsey tell us that 70% of Chinese leisure time is spent on the web. This confirms my increasing paranoia that anything that’s not 1 About China 2 Online is increasingly irrelevant. Someone get me a copy of Lao-Tze. Or a bottle of Tsing-Tao. Or something.
A
8 March 2010 Hello Aviva. I’m writing this while on hold. 37 minutes and counting. 1 You’ve sent me a renewal pack for home insurance. 2 The payment instructions are wrong: the wrong name, bank, account number. Your representative has let it slip that you’ve been taking money from this
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