Iain Carruthers

Iain is founder of the encounter business. He started commercial life selling beer, going on to work in senior positions at Added Value and Interbrand. He holds a Masters in Organisational Consulting from Ashridge. He’s the father of two children and the author of two books.

Close friends

Ailean Mills is a clinical psychologist, researcher and awful lot else beside. We often tackle qualitative research and brand projects together.

David Williams runs HowToExperience, a customer experience consultancy. We frequently team up to understand and re-design customer experiences.

R&D&Co are our preferred partners in graphic identity and design

Turn around your thinking at Box. A physical and mental space - and a lot more.